General Chat (46)
A question we get asked a lot is “how does someone become a signature artist and get their own pedal?”. Well, as with everything else, there is no rule book, but if there was one it would contain so many variables it would be impossible to give an explanation of the sure-fire route.
Right now we have a signature pedal at proto stage, one in ‘headscratching’ phase, and another in the negotiation phase, so it’s safe to say that this is subject that’s in my head a lot at the moment. So, for my own benefit in the process of consolidating all the information, I can give you a run-down of what is needed.
Let’s start at the business end of things. Why does a company bring out a signature unit? The obvious answer to that is the mysterious phenomenon known as “exposure”. If you look at our first two, Brent Mason and Brad Paisley (who now has 2, the regular and the deluxe), it’s easy to see why we did it. We were a very young company when Brent and Brian worked on the original Hot Wired, and when it was released it instantly gave us a good reputation and a great platform to market the brand from, and go on to have the brand come to the attention of a lot of people, myself included. I cannot begin to tell you what this pedal did for us as a company… Brent is one of the most respected musicians in the world, so to have his name on a pedal and have him use that pedal on countless recordings was massive to us. A couple of years later, we launched the Paisley Drive (the first release I was involved in) and that exploded the brand to a much bigger audience around the world and it’s safe to say that the high-end pedal world was now completely aware of Wampler and what we could do… 3 years after that, we did the signature pedal - the Dual Fusion - that made everyone say “What?” and has gone on to become one of the best-selling Wamplers of all time.
Tom Quayle was a relative unknown at the time, big amongst a certain genre of players (who followed him fanatically), but to the rest of the world, unknown. What we wanted from Tom was to not only bring the pedal into his genre (which was exploding), but also be part of a pedal that he was already using (although in separate units) that we felt could be massive to the market – provided we could match up our vision for it with his (which luckily for all involved was extremely simple, it was great fun working out how we wanted it and thinking up the features at the time what were revolutionary). He had found his tone with the Euphoria and Paisley stacked, and we knew that a dual pedal with these two elements (althought modified to suit him and the single pedal format) would be enormous. Also, having got to know him, we knew that he would market the living daylights out of that pedal at countless trade shows, videos, social media outlets, and just about everywhere else… Tom is one of the most hardworking guitar players I know that is often appearing at seminars, shows… just about everywhere around the world. We also knew that providing he stay true to himself (which to anyone who knows Tom knows that is what he always does) at some point in the future the rest of the industry was going to catch up with us and his name and picture would all over the place.
What does all of the above mean when looking at it closely it? Well, to a signature artist you have to fall into 1 of 3 categories:
- Is their idea for a pedal so unique and original that you have to sign them up then and there to being this piece of genius to market? (extremely unlikely, I would say impossible – “Hey man, I’ve got a great idea for a new pedal, no one has ever done this before”… the reality is – they may not have done it, but I can almost guarantee you that one of us would have thought about it at some point and gone on to discard the concept.)
- Is the artist in question so famous, and relevant, that just having their name on your pedal will explode your brand around the world? (unlikely, but when they come along, happy days – I mean, no one in their right mind would turn down a superstar like Brent or Brad.)
- Is the concept of the artist/pedal combination something that people will relate to - and will the artist network/promote you so much that the amount of traction gained from your combined marketing efforts going to make something truly special? (the most likely)
Now, it’s fairly obvious that as of today, we’ve had two #2’s and a #3 in our list. A lot of people mistakenly think that in order to get a deal you need to be #1 (everyone thinks they have THE next big idea which is usually, well… not so big), a lot of the people who think they are #2 are usually a few years past that point of their career (or are in no way big enough to even think about it) so think it will be a steady income stream for them for doing nothing, yet no one thinks about the concept of #3.
In order to be a signature artist, you have to have something special. Yes, you need to have the talent and ears to make it even to discussion stage, but what about the rest of it? To do it, and do it successfully, you have to work HARD to get there and even harder to keep it going… The main thing to remember that as a business we like to sell a lot of pedals and it is an aggressive marketplace out there with countless elements working against you. We’ve found that the people who even make it past the initial nanosecond of consideration are not in the least bit concerned with the monetary aspect (the commission) and are only interested in realising their vision for their sound by working together, combining ours and their marketing platforms, and most importantly… the vision for the future of both ours and their brand. In a nutshell - you have to jump in with both feet and take a ride with us, and sit right up front!
As you can imagine, I’ve seen a lot of people make a pass at us for signature units, Winter NAMM is a classic one where a lot of players are walking around in dark glasses trying their hardest to be noticed whilst looking like they are trying not to be noticed - and this year, most of the time, all I wanted to say to them is this: “You see that guy over there… the quiet one with the new signature Ibanez, yeah… him. He’s called Tom. Be like him.”
Well hey hey! Normally, I don't write many of these blogs, normally because i'm too busy doing the youtube's and the breadboarding (aka circuit design). Plus, Jason and Alex are way more interesting than I am.
In January a combination of things happened to me, and us as a company. One of those being that our company became recognized by probably the worlds best business guru, Gary Vaynerchuk. I know, I know, you don't care about business, you care about tone, right? Of course, we all do! Regardless, I wanted to take a minute and write a piece that we can reference back to every time we get business questions (and to be honest, we get A LOT of questions about how we do our marketing). As you read the following paragraphs, please understand that I'm coming at this from a place of love, and a place of wanting to help you if you are starting a business, trying to run your guitar/amp/pedal/whatever business, or just feeling like things overall are feeling impossible... like it's impossible to get ahead, and improve whatever it is that you're going through right now. I also want to point out first and foremost: The business isn't just me, it's Jason, Alex, Jake, Cathy, Jeff, Jerry, Amanda (of course), Travis, Max, and just about everyone that's ever worked for us.
That being said, I bring you: "Why good things never come easy."
Don't let anyone ever tell you "it can't be done", or that something is impossible. In 2005 or so, I started writing a few books to help guitar players learn how to modify their guitar pedals. It was intended to be a book that would simplify electronics and bring it to a bigger audience than just Engineering nerds (no offense nerds :p ). A little later I started building pedals and eventually quit my work as a remodeling subcontractor to focus full time on all things guitar tone related. So many people tried to discourage me, even some that were close to me.... but I kept going.
Around 2010 or so I learned of a guy named Gary Vaynerchuk, and bought a book called "Crush it!". His book excited me so much that I drove all of my employees, friends, and family nuts with his ideas and business principles, and insisted that we follow his lead. I think I've bought that book (and his newer ones) about 50 times and sent it to various people over the past years in hopes it would help them actually.
Fast forward to 2016... I found out that one of our customers knew Gary himself after I posted something about loving GaryVee's videos, who invited me up to their office, which lead to a chance to meet Gary (AND be in one of his videos)...
...which lead to Gary asking if I'd like to be part of his next book. That book is available today, and to all of my entrepreneurial friends: You've got to check it out - it's fantastic! Here it is... Oh, and make sure you check out page 48
However, that's not why I'm writing this. I'm saddened, humbled, and overall more than anything... grateful.
I'm saddened that people still don't believe in themselves. That they talk theirselves out of trying, out of taking a risk, the negative self talk defeats them before they even TRY to start anything. Even talking to people at other companies at NAMM, I'm astonished. When they ask how we do what we do, I have no problems telling them. The most common response: "Wow, that seems like a lot of work!"
Are you kidding me?! Seriously? If you own a business and you aren't going to give it 1000% you're going to get beat. Your competition, at some point in time, will take your lunch money and shove you down in the dirt (metaphorically of course). This applies to musicians, and writers, and creatives of all types. It applies to high school seniors who are wondering what to do with their life. It applies to those in college who feel stuck, or are doing what "Mom and Dad said I should do" yet have no passion for that area in which they (or more correctly their parents) have chosen.
Success is simple: BUST YOUR ASS AND BE PATIENT. That's all it takes. Work harder than everyone else, like your life depends on it. Do everything possible to improve your situation. Are you having money problems? Do something about it. Throw out the TV, and sleep less. Learn new skills. Are you upset because your coworker makes more money than you? Do something about it. Change. Change. Change! You can't have change in your life without changing yourself. But remember - life is a marathon, not a sprint. Don't expect some magical way to "Get rich/find love/become successful with these 3 easy steps!"
I'm completely humbled and grateful for our customers and friends who believe in us. We exist purely to make your world a little better. Granted, we aren't curing diseases here, but it's incredibly satisfying to meet those who have just a little bit more joy in their life because they are coming home after a long day's work and playing on that new piece of guitar gear that makes them happy. Or, they write a song and send it out to the world and that song affects other people. Grateful isn't a strong enough word. Just please understand that all of the youtube videos I do, all of the podcasts, all of the facebook, instagram, twitter, and snapchat posts that my team and I put out - they are for you. They are for your enjoyment, entertainment, and/or education. You'll notice we don't "sell, sell, sell" on 99% of our posts. We don't look at our business that way. We believe we are in the people business, not the guitar pedal business. I go to bed thinking how can I make your life better with what I have to work with and I wake up with the same thought. For now that looks like guitar pedals, but who knows - maybe it's amps, or guitars, or VR instruments, or something entirely different in the future.
To all those that have helped us get here, and to those who work for me, have worked for me in the past, and/or put up with me, I'm indebted to you.
Day 1, Wednesday – “…there’s two L’s in Hell…”
It started like any normal day, not enough sleep and getting up to get the kids off to school… Once they had gone there is that horrible moment when I catch Mrs Wilding’s eye and she looks sad. She doesn’t like me going away - we are one of those weird couples that spend 24/7 together and thrive on it so it’s very hard on her as let’s face it, I’m off to California with my peers and she’s at home - but she accepts that it’s a vital part of the job so she puts a brave face on. Once I’d got my shit together and packed up, I got in the car ready for the drive to Heathrow. Now, the journey up is usually indicative of my week and unfortunately, this year was the drive from hell. It was absolutely pouring down, in the most English way, all the way there. I don’t mind driving in the rain, but when you have visibility of about 50’ and people are going past you at what looks like about 100 and they don’t even have their lights on it’s just plain scary. The English, what are we like?
Arriving at Heathrow I quickly found my travel buddies, Tom Quayle (who was about to have the biggest show of his life due to his Ibanez signature model being officially released), Jay Henson, Jake Willson and David Beebee, and we started settling in for the long journey to LaLaLand. We got on early due to Jake being picked out as needing extra attention by the customs guys (so we blagged on through the line with him) and found our seats. The flight was barely 1/10th full so we spread out and for once, got as comfy as possible. The best thing about the flight is that this is the chance I get to truly catch up with Tom (who everyone who is connected to me on Social Media knows I love like a brother) and as usual he unwittingly gave me about 10 guitar lessons during the flight! Bonus. The conversation with everyone was as random as usual - it went from theology to philosophy, music to movies, life to death and a lot about how our kids are trying to send us to an early grave. The highlight for me was when we were talking about how people misspell, or mispronounce, our names that led to a conversation about what our Darts names would be, Jake “There’s two L’s in Hell” Willson and Tom “Legatenstein” Quayle. Believe me, 9 hours into the flight when half of the group had been drinking somewhat it was much funnier than it sounds written here.
The absolute worst thing about the NAMM journey is US Customs. We’ve usually been up for 24 hours at that point and you are made to feel like a terrorist coming through… So, we puckered up and prepared for the inevitable. For once, we sailed through with barely any waiting and I found myself on the shuttle heading to the Wamplers and NAMM. Arriving at the hotel at around 9pm, I was almost dead on my feet – I got a text from Brian saying he had just left the convention center (he’d had to rewire one of the boards) so I had time to unpack… when I got the message they were back. I walked to their room and Amanda was half passed out already (not a good sign) and the first thing we said to each other was “You look as tired as I feel”. You would have thought that we’d all just hang for a bit and get some sleep, but no, that would be far too logical. I poured myself into bed at 2:25 having drunk a little too much.
Day 2, Thursday – “…my wife really fancies you…”
BOOM, 4 hours sleep. Thanks Jetlag, you are a cruel mistress. I Facetimed my family then staggered down to breakfast. We got to the show and I had a nightmare getting my badge so was about 30 minutes late getting to the booth. I was greeted with the booth being packed and poor Greg facing it on his own… This is the busiest Thursday I can remember at NAMM. It seemed like we were packed ALL day. The first couple of days tend to be all about the meetings and I was lucky that I didn’t miss any (a wise man doesn’t book the early slots). It’s usually the day that we all fly off in order to see industry friends around the immediate area as well and them dropping in to see us – it was a delight to see the likes of Seymour Duncan and Phil X – who I actually got a photo with this time based on the statement “Hey Phil, let’s have a photo together as my wife really fancies you”. Thursday is a bit of a blur to be honest, we had a LOT of people come by and they all loved the new pedals.
After the show we went out to someplace somewhere to eat. I don’t actually remember where. But, I think it was a Pizza. Probably was. We went back to the hotel via Target to get some supplies, accidently bought a ton of beer, and went back with the intention of being in bed by 11 so we would be prepared for the day ahead. Amanda did this… Brian and I on the other hand… 2:05 I went to bed after we talked about the new releases, next releases, our kids, our lives, absolutely everything. And we had the first discussion about my favourite time of the year… April 1st
Day 3, Friday - “…Nah mate, you’re talking bollocks.”
4.5 hours sleep. **sigh**. Up, Facetime, breakfast, show. Got there on time so had a moment to properly catch up with the guys on the booth. It still kinda freaks me out a little to see Groover Jackson and Bruce Egnator just walking around, and then there’s Dave Friedman, and Joe Morgan… most importantly Jerry Best, Steve Elowe, Paul Wilson and Avi Elkiss – the guys who make Wampler work from the manufacturing and distribution perspective, in other words, the guys that do the real hard work! Friday was also insanely busy, even more so than Thursday. It’s great, but it’s a nightmare. However, getting to meet Andy Martin was a highlight, he’s as cool in the flesh as he is on video!
Lord Thomas of the Quayle rocked up to the booth about 11:20, he was due to play on the booth at 12 but he had no patience so instead of 30 minutes everyone got almost an hour of unadulterated Quayle. That was the strangest part of the trip for me, it was the first time we got a little PA on the booth so Tom could use backing tracks… When I met TQ at Heathrow airport for my first NAMM in 2012 (effectively my first NAMM buddy) I instantly liked him and what a journey it’s been since then. We are now what you might call family friends, we talk regularly about the real world, he’s been a musical mentor to me… we did the Dual Fusion in 2013, I’ve seen him progress into this world class virtuoso and I don’t mind admitting that I got a fraction emotional when he was surrounded by a large group of people just marvelling at what he does best. Improvising. Yep, this was mainly improvised.
Yep, I know it’s portrait instead of landscape but this was for FB – people tend to hold their phones upright ;)
After the show (which included me sliding down the railings outside that Amanda assured me looked cool, but the massive bruise I’ve been left with meant it was anything but) we went out to meet up with some of the members of our Facebook Tone Group which was just ace. We all sat around drinking beer and eating food, just hanging out – for us this is what it is all about. The people, we do this as we are all the same, just people looking for great tone, so to directly connect with the people we help along the way is incredible. I ate too much, drank a little and just had the best time. Thank you guys for coming out, it was awesome. So… back to the hotel for an early night. As usual Amanda went to bed and Brian and I went to the firepit by the pool for a quick drink… we were joined this evening by a few other residents, one who quickly and with the deduction skills of Sherlock Holmes realised I was “European, probably British” and basically took over the conversation for an hour. The conversation actually started with him telling me that Princess Diana was murdered by MI5, to which I replied “Nah mate, you’re talking bollocks” and the conversation went on from there. He was mainly interested in talking about politics… which considering we appeared to be polar opposites on that subject it went quite well, he was much more drunk than I was so I’m not ashamed to admit I kinda walked him around in circles for a bit and then forced him to contradict himself repeatedly without him realizing it. I was actually being my online internet troll persona in real life! And no, he’s never been to a shithole country before... Once he had left the inevitable happened… we went to bed around 2:30 after Brian fell asleep mid conversation after a few beers were drunk!
Day 4, Saturday – “…two middle-aged guys loaded with camera equipment trying their hardest to get into a high school dance…”
The mad day. I arrived really early so actually got to try the new pedals properly. Although I was slightly hungover, I really enjoyed the day as so many people came by just to chat and hangout. We had Andy Wood on Synergy, another performance from Tom and it was all just incredible. I just don’t know where the day went. So many people! I had a load of meetings with dealers, saw some incredible playing and hung with friends – in particular PapaGates himself, Brian Haner, who is one of my favourite NAMM buddies and one of the few people who can talk as much rubbish as I can with the sole intent of saying everything and nothing at the same time... Perfect.
As the show was ending and it quietened down, I ran over to see the “competition” and had a great play through a load of Keeley pedals (Super Phat Mod is HUUUGE), hung and chatted with Robert, sat on Stefan Fast, trolled Josh Scott, checked out Chase Bliss and popped up to see CatalinBread which was kinda weird. It felt empty, obvious since Nic’s death it’s not the same as he would always be there, but no Howard… Scott… I dunno what’s happening, but I didn’t hang around long enough to properly find out. I just couldn’t.
After the show we popped into Downtown Disney to see our friend’s band play, and Brian and I trundled off to the annual pedal builders party… Rather stupidly we didn’t check the address and rocked up to the place it’s always held. We were denied entry by a well-dressed woman stating it was a private party. We told her we had been invited… when she dropped the bombshell that this was a high school dance did we realise how bad it looked… I mean, two middle aged guys loaded with camera equipment trying their hardest to get into a high school dance… we made our excuses and left VERY quickly. Once we arrived at the correct location it was wonderful, this is the only time we all get together so the conversations are tremendous. I shared a lot of abuse with Stefan Fast, trolled the crap out of Josh, laughed with Robert and shot some video with Andy Martin. We had a very interesting conversation outside that concerned how one of us had been totally disrespected by a heavyweight of the regular effects industry. I won’t go into details, but there is a video up, and it’s been heavily edited. Us ‘boutique’ guys kinda stick together and there are a lot of us now that have lost a lot of respect for that one guy. I’ll leave you to work out how that was! The venue was open to the public and there was Karaoke happening as well – a lovely lady called Bunny who must have been about 60 sang some incredible older lounge Jazz stuff in a really low register so everyone who sang after her was just treated to a load of drunken pedal builders chanting “BUNNY! BUNNY! BUNNY!” over and over. I honestly have no idea who started that **ahem**.
We got back, intended to go to bed early… beers, firepit, 2:10….
Day 5, Sunday “…Where’s Heidi?”
Got up super early as it’s the day I go home and I’m always really excited. The booth is always quieter on a Sunday so we all did loads of playing and everyone just floats around to see everyone else. April 1 was discussed a lot, hugs were had, goodbyes were said and at 5pm I walked outside, got smashed in the face by the heat and jumped on the shuttle to the airport. I arrived at the airport before TQ did, and he woke me up when he arrived (I know, how classy am I – I was snoozing as I was sat forward in my seat) and as with the rest of the journey, we just flew through customs and made our way to the plane via the Sushi bar. A couple of years ago we were served by a hilarious woman called Heidi and we wanted to be entertained by her again, but our calls of “Where’s Heidi” were greeted with “She got fired because she… well… kinda…” and we stopped him there, we didn’t want to taint her memory!
The plane was half empty again so we spread out and slept for 6 glorious hours. Once again, Passport control was easy and before I knew it I was doing 100 miles an hour past Stonehenge, home and into the arms of my family and one stupidly excited dog.
NAMM is great, but it’s bloody hard work and extremely tiring. It’s the only time I get to spend one on one time with Brian and we make more plans in those 5 days than we do in the next 360. I see the most inspiring players and come back a better player. Unfortunately for me and my family I was completely dehydrated when I got back and the next 2 days were a complete write off. I blame Brian. It’s always his fault.
Following on from bDub’s video about the 12 things he’s learned making videos for YouTube (see below), I thought I’d piggyback that and make 12 things I’ve learned being the main social media guy for Wampler in the last 7 years. For those of you who don’t know, I’m the guy that has been the constant with the social media for Wampler since early 2011. Other people have worked with me during that time, most notably Alex who’s been with us for almost 3 years now, but, most of it has been me and my warped sense of humour.
- People have opinions and they think they are facts. People are passionate about music, and they are passionate about their opinions associated with them. Especially when it comes to favourite guitar players. They may love the blues, or shredders, or whatever, but there are a LOT of people who misunderstand the concept of opinions. They have the final word and are prepared to destroy all those who dare to disagree! Let’s face it, we’ve all got into arguments on social media over pointless crap with strangers, but recently it appears to have hit new highs. My ban hammer finger seems to get twitchy much quicker these days.
- Memes are made to be stolen. One of the things that has caused me the most headaches is irate people shouting (well, typing in caps) “YOU STOLE THIS FROM MY BLOG WOT I MADES IN 2013” or something. The unfortunate thing about meme’s and graphics is that once they are on the internet, they spread like wildfire and it only takes one person to download it and put it somewhere else and all traces of the originator are lost forever. Subsequently, there have been times when things I’ve made have come full circle and come back to us, which makes me chuckle, and there have been cases when well-known outlets have been downloading stuff from us directly to reshare… It’s a difficult one, and one I try not to get grumpy about, but… you know… sometimes when a repeat offender does it over and over it becomes obvious and I let myself down and make a snide comment on their thread. I should know better really.
- Everyone thinks that you are the face of the company and you better not show any trace of personality. This is one that happens to me often. I quite often get a *insert expletive here* who thinks he can come on to my own social media presences and tell me off for putting them down when they act like an arse to either me or my actual real-life friends. I’ve been called many names, most recently a Nazi. As you can imagine, that wasn’t particularly nice but I’m a big boy now and sticks and stones and all that...
- Everyone thinks that because you work for a company like Wampler it’s all jamming with Brent Mason, making fancy meme’s and drinking fine wine with Seymour Duncan at NAMM and nothing else. Nah… it’s mainly planning strategy for marketing, B2B selling, watching market trends, trying to predict market trends, justifying decisions made about the current market, the future market and maintaining relationships. Basically, it’s about moving little grey boxes around the world. Sometimes you get the fun stuff, but it’s really really rare.
- Everyone is a world leading expert. On everything. No matter what evidence you place in front of them about running a business, they still don’t see why they should buy a pedal for $200 when they can buy a soldering iron and parts from “Hanks fishing tackle and Radio Spares for $35 and making it their damn self and it being just as damned good”.
- People think that who you are online is who you are in real life. What people have to remember is that working from home and doing online stuff can be kinda boring. When I get bored I partake in the age-old English past time of taking the piss. Although I do it in my real life, I pretty certain I’m not the stereotypical grumpy Englishman people think I am, or appear to be – here’s the thing, I often have to play bad cop to Alex’s good cop when dealing with trolls and people who don’t know when to stop talking. I dunno, maybe I am grumpy… but my wife tells me I’m not, and I’m not man enough to disagree with her on anything.
- People will tell the world with righteous indignation about bad things with a company on social media before even venturing into speaking with the company about the issue. Or, they will expect you to be online to sort their problem out 24/7 and have the answer for you in seconds. How many times have you seen “I’ve not received a response from them when I mailed them”… most of the time it will be 2 am on a Sunday, they’ve emailed you through the website and 10 minutes later they’ve gone out in public slamming you for the problem and your unprofessional way of not getting back to them. It’s massively frustrating, but you know, I’ve got to poop at some point!
- People will look for a correlation of events and try to draw conclusions from them, and they’ll do it all the time. “Yeah, well, Brian said he likes Uni-Vibes and next doors cat looks like Brian’s, he said the word vibe and wet in the same paragraph in a video in 2016 so I KNOW that a WampVibe is coming this year!”. Or something like that. You’ll know when stuff is coming because we’ll tell you. I mean, it’s not in my nature to tease people at all or anything like that **ahem**
- You get free stuff, all the time. I expect some of you have seen the pictures I post online of ‘my’ gear. The main thing is, it ain’t my gear. It belongs to the company (and others). I actually own 2 electric guitars, about 5 or 6 pedals (none of them are overdrives or distortions) and no amp. So, when I do gigs and take amazing gear, people think I’ve got amazing gear coming out of my arse. I don’t. I’m just lucky that this particular job means I have to have it here, for marketing. So, you know, it ain’t all bad…
- You spend all day chatting on social media. This is the one that confuses me the most. I am prolific on social media when I’m working, within the realms of my job – watching and analysing. But, once I take the work hat off, I disappear completely for a period of time. I am a family man and I protect the relationship with my wife and kids fiercely, so when I walk away from the computer, you won’t catch me on Facebook. I work from home and it’s 7 days a week, virtually 365 days a year, making multiple posts over multiple platforms for multiple brands. I keep in touch with a lot of our artists and dealers on FB and most of my relationship building is done there, so when I walk away, I walk away. It’s that, or I’ll end up being divorced.
- Fundamentally, most people (and companies) do not understand the concept of social media marketing. Which, in terms of other companies is great!! Hahahaha – KIDDING! But, I spend a lot of time watching and learning on social media, seeing what others are doing, analysing what we are doing and then making decisions on how to proceed based on what I see. I do have to say though, it’s a big rush when I see some of the biggest companies in the world blatantly taking our style and doing their version of it. It’d be better if I got 10% of the fee though! I speak to a lot of people who are allegedly marketing experts and most of them don’t get it. Don’t get demographics, don’t get what it means to try to get into people’s heads in the best possible way. A few do, and when I find them, I talk to them a LOT!
- A lot of people want to take your job. I understand that, completely. I have a cool job and people can think they can do better. Especially on the graphical side. We’ve, well – I’ve, really honed the look of the range in recent years graphically. We made a conscious decision on our look and I’ve continued to produce the graphics according to that plan. I’ve lost count of the number of times I’ve read “Your pedals look shit mate” or something. It’s usually a graphic designer from the other side of the world who’s looking to get the work for themselves. Unfortunately, unless they want to do all the other stuff I do as well, it probably won’t happen. Because you see, we don’t all have one job at Wampler, we have about 4!
Thank you for listening to me ramble and for your support of this blog, this is my first one of 2018 and I hope to be filling your eyes and minds with more irrelevant crap in the future! Despite what I have written above, I genuinely adore my job and interacting with people as much as I do. It's one of life's simple joys to be able to connect with so many people, from so many cultures, from so many countries, each and every day...
... and, there is a lot more to this, but I'm not going to give all my secrets away!
Yesterday, this question was asked on the Wampler Pedals tonegroup on Facebook.
“Do you ever get to a point in your music that you just feel stuck where you’re at? And that you find yourself losing sight of where you need to be in your music to inspire yourself to learn new things? What do you do to re-inspire yourself to get you back on track?”
This struck somewhat of a chord with me (da daaaaaa) and my personal experience is why I have so many strings (da daaaaaaaa) to my bow as a player. You see, I’ve been in so many ruts with my playing I think I could write a book on how to get out of them. Well, maybe not a book, but probably a blog piece.
So, in the many ruts I’ve historically been in, how did I elevate myself out of them? The trouble I’ve been in is that I’ve been in one for a while and I was lifted out of it this weekend. But, I’ll get to that in a minute.
- The first and most important thing I’ve done as a player is to see live music. As much as I could, as often as I could. My wife always kinda laughs at me when we see music together as, apparently, I stare at the guitar player’s hands, all the time. My concentration levels are so high I am barely aware of the world around me, I’m just drinking it in. Absolutely everything they do. Notes, rhythms, vibrato, phrasing… everything. I just watch them. Any decent player, that doesn’t have to be decent on the level other than playing in a local pub band, will have something to offer you if you only pay attention. For example, on Saturday our band shared a bill with a Reggae/Dub band called The Barefoot Bandit. I quite like Reggae and Ska, so I was always going to like it, but they had a guitarist in that band (Harry) that enthralled me. He had the kind of right hand you don’t come across often, his rhythm work was sublime – yet subtle, his chord inversions were perfect (he was complimenting the other guitar player of the band) and his solos were genre perfect. When we went on after them I was so inspired to make my right hand stand out better. I didn’t play anywhere near as many notes as I usually do, but I hope I was a little funkier. Ever since then, I’m been working on my right hand, I hadn’t planned to, but it’s opened a new door for me.
- The second most important thing I’ve done is learned that it’s not all about your preconception/expectation of a player. View every player you hear/see as a potential teacher and take something away from them for yourself. If you pick something up from a player, take it home and incorporate it into your own. For example, the one thing Vai has taught me over all the years I’ve been listening to him is phrasing. It’s the same lesson I got from Clapton, Nuno, Beck and Quayle. When I first heard those players the last thing I thought about was their phrasing, but that’s what I’m left with from them. I looked past my expectation and found something they had that I didn’t. I unexpectedly learned from them, after I first got into them.
- Listen to everything you can bear to listen to. Don’t just listen to your comfy music, the stuff you love, stick something on you wouldn’t normally and try to hear something different in it. When I am coming home from a gig (when the wife isn’t with me) I often listen to Classical Music, or Jazz, or something else I would never listen to at home – so, use your radio. Put a channel on and listen to it. There will be something there for you to latch on to, even if it’s just one thing – the more you do it, the better you will become at picking stuff up. And DON’T just listen to the guitar parts, listen to the phrasing and attack of brass sections, listen to the depth and power that a certain inversion of a chord that is being made by the strings in an orchestra… It’s all the same thing, it’s all just the application of the notes and the intervals between them. Then think about that in your own playing, something will pop out at you.
- Don’t be afraid to stop playing, or go to a different tuning, or pick up another instrument. A piano in the house is the best thing for me to have as a guitar player, I often sit down at it and play with chord inversions or different scales over chords on the piano… I look at the patterns on the piano I wouldn’t normally look at on guitar - I try to play guitar stuff on piano and then piano stuff on guitar. Most of the time it sounds like utter crap but the thought that has gone into it ALWAYS opens another door in my head, and when I get back to being me on the guitar again I usually notice something has changed somewhere, something new has arrived.
How does all my waffle above deal with the question posed? When I’ve been in a rut I’ve found that someone, somewhere, will pop me out of it. Harry did it on Saturday, I heard something that I wasn’t expecting, and dived into it. I’ve also found that if I take something from someone musically and put it into my own playing, it will then open another door. So, if you want a challenge, learn a song by someone you never normally would. Then look at the chords underneath it, then take a hook from that song and put it in a completely different one and see what happens. You will find that your playing will become more interesting and you will discover a new direction to play. This is the reason I successfully play a lick from Steve Vai as part of my stock solo in “Bring Back The Sunshine” by Eddie Rabbit - and I’ve been told it sounds good.
Most of all, do not limit yourself to one genre or group of players. Listen to everything, take a walk with a different tuning or a different instrument. Primarily, just stop worrying. Someone will come along and scare the crap out of you enough to make it all exciting again.
Thank you Harry, you did it for me on Saturday.
I am at a complete loss as to what to write today. I had loads of ideas laid out in my head, I was going to talk maybe about the TC Electronic MiMiQ, or the new Quintessence, the Quilter 101 Reverb, but seriously, none of that matters right now.
I am despairing as to what has happened, as to what is happening. This is the third (that I can remember off the top of my head) time in recent history where a music event has been attacked. December 2015, the Bataclan - Eagles of Death Metal concert, 90 dead and over 200 injured by persons with automatic rifles. Manchester Arena, Ariana Grande concert, 22 people killed and 250 injured by an IED. The question I keep asking myself is "why".
I'm in the UK, so I was aware of this as it was happening pretty much, I get up early in order to tip my kids out of bed in time for school, so in my gently hungover state this morning I turned the TV on (as I like to have background noise other than my kids moaning about being tired) while I wake myself up by playing Clash of Clans and was greeted by live news as it was unfolding. I was, and still am, speechless. Confused.
Music is supposed to bind us. Music is supposed to inspire us. Music is supposed to bring us together. To attack a place where nothing else matters apart from the shared enjoyment of something that transcends colour, race, nationality, sex and everything else, to me, is about as low as it can get. If that's not enough, on social media, you get everything that always happens after, happening. People offer opinions, solutions, political postures, justifications, excuses and it all descends into pointless arguments that will change nothing and just solidify more hatred and more things to not understand about the world we live in.
I often get called names because of my opinions on humanity, and all that does is nothing but show the ignorance of the people who say it. All because I dream of a world where people don't hate, not where everyone is being treated with suspicion and people are judged on their own personal actions and attitudes rather than anything else. A place where people from all over the world can get together and enjoy music without the fear of being punished for it.
We exist as a company to bring enjoyment to the people who play our products. And some of those products were on the stage last night in Las Vegas. All we want to do is allow the entertainers to entertain and for those who are listening to enjoy the experience, it’s one of life’s simple pleasures and it sickens me when people use violence to disrupt it.
All you need is love. All you need is love. All you need is love, love. Love is all you need. And pedals.
Social Media trolling in 2017. Do you do these? I often get called a troll on social media, so I thought I would look into it a little and see what's what.
Upon looking I can identify four main areas of trolling in the industry this industry, and others, and I’ll try to quickly explain them here. This might be my “I’m watching you moment”.
The “Illinformed muck spreader”. Yes, I edited that. I wanted to call them something else, but I won’t!! Over the years I’ve seen certain companies (and people) attract hate for one reason or another – it’s a big circle and it goes around constantly. Most recently it’s been Josh Scott and his company JHS. Now, I’m not going to get into the specifics of it but I’m lucky enough to call Josh a friend (enough for me to partake in a little of the banter mentioned below) and be horrified in what has been said. Josh has made mistakes, but who hasn’t, but it would appear that many people are only interested in spreading certain things about him and the company, either by sharing a long since disproved Reddit link, or talking about something with half-truths, and then pass that information on widely. The classic example of this was when Josh appeared on That Pedal Show a few months back, I found myself on a Saturday afternoon putting people right on YouTube and them not believing a word of it. It’s so easy to share information these days, but it doesn’t appear to be that easy to get it verified first or to even admit when you are wrong when someone who knows more than you tells you the reality of a situation.
The “want to be in with the crowd, banter”. This is where the grey line sits, banter. A lot of people who ‘meet’ me on social media see the way I speak to my friends and then try to do the same thing back to me, Brian has said they are trying to get in with the guy from the pedal company, I understand that, but it seems weird. Some of the people I ‘troll’ the heaviest on social media are friends I’ve made through the company/industry. So, please take a bow Thomas Quayle, Jamie Humphries and Richard Lainegard (and many many others come to think of it). All three of them are now actual friends, but we met online, and the banter grew over the years. I think people see the way we all talk to each other (especially myself and Jamie, as let’s face it, we are basically kids in the way we act) and think that’s the way to talk to us. It isn’t, that’s how WE are, but just how can we articulate that online? It’s really quite hard… Mostly they get ignored, but sometimes you have to say “Excuse me?”, that never really ends well though…
The “Anonymous Hater”. You know the kind, they hide behind a false name online and then just drop the hate on anyone and everything. If only their Mother’s had given them more hugs as kids, or their Father had attended their sports events at school, they may be better people.
The “Classic YouTube Hater”. These are the ones that confuse me the most. As soon as someone drops a new video on YT, they press the dislike button, usually without seeing it. I’ve noticed that Rob Chapman tends to get a load of thumbs downs instantly, so people are doing it without viewing it. So this means they somehow object to him, I doubt they’ve ever met him, so you know… if this is you … just don’t watch it. You don’t have to. Remember, Rob is providing a service, in his own style, and if you don’t want that service, don’t partake in it.
The other kind of main YouTube troll that totally cracks me up is the vocal hater. Now, I don’t have ANYTHING to do with the company YouTube page (probably a good idea based on what I am about to say) but every time we launch a new video, that tends to have Brian being Brian in it, someone will ALWAYS say “Your playing sucks”, or “That sounds terrible” etc etc. As soon as I read these, I always click on the profile of the person commenting and watch their own videos. 99% of the time they sound like a beginner playing a cheap guitar through a crappy amp, yet most of them are not young and have great gear. My head tells me something about these people, but I won’t say it, I expect your head is telling you the same thing.
Here’s the important thing, the REAL players and companies tend to support each other. When someone drops a video of their playing online the real players tend to support the uploader, tell them they like it, share it and basically embrace the industry. The people who don’t appear to know their input socket from their strap locks are the ones who spread the hate. What does this mean do you think? Are these people just jealous trolls who can’t be nice, in the case of the people 1, 3 and 4 above, yes. What about the people who are number 2, just people trying to get in on the scene and they think this is what you have to do? It’s pretty obvious to me that what we are lacking online at times is social etiquette (and I also put my hands up to this one, there have been times when I’ve been wildly inappropriate at the wrong time that’s led to embarrassment to all involved) and basic respect for the people who are out there.
In ANY online situation, and as my personal reference point, I give you Mr Andy Wood. The benchmark for social media politeness. I don’t know if this is a conscious effort on his behalf or if this is just the way things were done in his house when he grew up, but you can’t find a more respectful and gracious man out there. If someone posts something online, and even if it’s obviously someone working on something and it’s a bit rough, he supports the person and encourages them. It doesn’t matter if it’s a Quayle legato masterpiece or someone like me ham-fistedly trying to rip off someone else’s solo. Now, Andy also calls people ‘Sir’ in real life, if you ask him a question he says “Yes sir” in his response (which has led me to look over my shoulder in the past as I’m not used to people being that polite and I think he’s talking to someone else) - maybe we could all do with being brought up in East Tennessee to get some respect in our language. You’ll never see Andy undermining players, even those I know he looks up to – especially those he looks up to, if he classes them a better player than him, he has respect for the player and what they are doing.
To the others, I say this. One day Brian may be foolish enough to let me comment on the company You Tube page, and I can guarantee I would have a field day with you, but you know, I’m not allowed for this very reason as fortunately for us, these type of people aren’t so prevalent on Facebook, Instagram and Twitter. If you befriend someone on social media and they have a lively relationship with other people that appear to revolve around insulting each other, let them get on with it, it’s their thing, not yours. Be informed, if you are about to say something about someone or a company that is defamatory, look it up first. Don’t spread the hate for the sake of it, one day someone is going to go too far and get themselves sued. I kinda hope this happens one day, it would be a wonderful wake-up call to many people out there. And to the haters. I know haters are going to hate, but you know, all you are doing is making yourself look like a dick in the process. So, as usual, I’ll end this with my favourite saying: “Don’t be a Dick”
What about me being a troll, nah - I just have fun calling my mates names, it's what I do.
One of the more bizarre things I hear often is that I am “lucky” to do the job I do, I find it odd. It’s a job, sometimes, it’s cool as I get to do cool things (about twice a year) but mostly it’s being pushed for sales, deadlines, reports and everything else everyone does in their job. I’ve always said to people that I just move little grey cardboard boxes around the world, either by selling or marketing, it just happens what is in those boxes is quite cool to some people.
As I was writing that response to someone last week it put me in mind of a conversation I had with someone a few months back, who often gets the same thing (except his job REALLY is cool).
Before I get into it, I will put my hands up and admit that it’s the people you meet in jobs like this one that makes it cool, again, not lucky – as we work really hard, but it’s really cool to me these people for work.
Before I get into the conversation I had, here’s the obligatory back story. I’m ‘quite’ the fan of Mr Steve Vai, anyone who is connected to me already knows that, but I need to get it out in the open. I find his levels of composition, stage persona, fearless technique and all round attitude to life inspirational. Basically, he’s up there for me as a human, player, and composer. So, it follows suit that I’ve ALWAYS wanted to play with him. Ever since I first saw him play live in 1988 I’ve wanted to be on stage with him. Secretly, I’ve always thought I could do it as well, as every time I’ve seen him live I’ve watched the other player and thought “I could do that, you’re so lucky”.
Yep, I do it as well. Guilty as charged.
With that in mind, you can imagine what it was like - December 2012 - when I was driving up to London (about 3 hours) one Sunday afternoon for one of my first artist visits to a touring production, Wampler artist Dave Weiner. Dave and I had exchanged a few emails over the preceding months, and he was using some of our pedals in the “Steve Vai: Story of Light World Tour 2012-13” so I went up to meet Dave, take some pictures, and generally (hopefully) enforce our brand with his (as that is what artists are, they are their own brand, a brand which we try to align with in order to make it beneficial for the both of us). I was extremely excited to be able to check out what it took to be that guitar player first hand, and you know, I planned to kidnap him and then take his job!
The gig was in central London, the legendary Hammersmith Apollo (previously known as the Hammersmith Odeon, now called Eventim Apollo) which I’m pretty sure you will recognise as not only does EVERYONE play there, but there’s been some incredible live albums and videos recorded there over the years. I was due to meet my mate, and Wampler Artist, Levi Clay up there as I had a plus 1 to the gig, and lets face it, pretty certain no one would miss a chance to see Mr Vai perform like that given half the chance so he was happy to lose an afternoon with me. I parked up, went to the venue, met Levi and made my way round to the stage door. Obviously, security treated us with complete disdain and we couldn’t get around them, so Dave came out to meet us. My first impression of Dave was that he was quite cool, very smiley, and easy to talk too. We spent a good hour or so on the stage (a real ERMAGHAD moment, I was on the stage at the Hammy Odeon, with Vais’ gear) with Dave that afternoon talking about his gear (we had to be quiet unfortunately as Steve was hosting an EVO Experience at the back of the theatre), stayed around for the sound check, went and grabbed a pint and something to eat, and then enjoyed the show. All the time during the show I was watching both Steve and Dave, seeing how they played together, saw how Dave did his job flawlessly, and I must admit, I came away more impressed with Dave than I was Steve that night.
Over the following years I’ve met up with Dave on his travels a few times, had lunch, he’s met my wife, we Skype, keep in contact often with business stuff and all that, so you know, we’ve become mates down the line. I’m not going to do that bullshit internet thing that means everyone is my “good friend” or my “best buddy” just because you have your picture taken with them, but you know, we are mates. It during one of our catch ups a couple of months ago (Dave had just come off the “Passion and Warfare 25th Anniversary Tour” and was really 'quite' tired) and we were talking about work, I jokingly said the words “Remember mate, you’re so lucky that you have that gig” and he responded with something like “Yeah right, it’s great, I love touring and it’s an honour to tour with Steve for the last 19 years, but what everyone needs to remember is that I made my own luck with that” and we both had a little chuckle about it – because, basically, that's the truth.
Dave did not wake up one day and find himself, aged almost 23 as the guitar player in the touring band for Steve Vai. He was a Vai fan (he secretly ducked away from the main group of his school trip to NYC to buy Passion and Warfare the day it came out) but he put himself in the position to get that job. He moved from the East Coast to L.A. to attend GIT at a young age to be the best player he could be, during this time he worked as an unpaid intern for a management company that just so happened to handle Vai. Dave used to deliver packages to Vai, and spent weeks and months gently getting to know him before even mentioning he played. Eventually, once Steve asked if Dave played, he handed him a tape of some stuff he had been working on and then just quietly left, never expecting it to be talked of again. So, he didn’t just blindly send a tape in, he worked hard to even get to L.A., let alone to work unpaid for that company, and then worked hard to remain professional and courteous in front of one of his favourite players, not throw a demo tape at the first opportunity and just allow what happened, happen.
Imagine his surprise when a couple of weeks later Vai phoned him and asked him to learn 17 songs and to leave almost immediately for tour rehearsals.
Over the years I’ve admitted to Dave my insane jealousy of his job, asked him about it almost to the levels of interrogation, and he’s always been very honest and open about it. Dave worked hard to get that opportunity, put himself in a position to take it, and then worked extra hard to keep that position for what is now 19 years. Steve’s in a position to be fussy about who plays his material live, so as you can imagine, Dave has to do it properly each and every night. Steve isn’t a hard task master, mistakes happen and they are laughed about, but the laughter would soon stop if Dave wasn’t performing to up to Vai’s standard each and every night. Not only is Dave a stellar player who has to match who is arguably the greatest guitarist of that genre, he also has to be wonderful human being to be in that band, it’s well known that the Vai camp is family like, and people who don’t fit don’t last long, fortunately for Dave, he doesn’t have to work at that bit too hard.
So, the next time you think about saying “You’re so lucky to be in that job” take a moment to think about what that person did to get into the position to be in that job in the first place, Dave worked hard to get there and worked even harder to stay. He is one of the internet’s primary guitar educators with his subscription website guitopia.com (you should be a member, it’s awesome and I’ve learned SO much from it), he has released 4 solo albums with more in the pipeline… So, you know, there is an element of you make your own luck in this world - and you make it by working your socks off. I’m not going to be one of those people that blindly says “You make your own luck” with crossed arms and a bad attitude, but you know, you can certainly push it along as much as you can in order to achieve your goals.
The moral of this story: Work hard, play hard, don’t be a dick. Come to think of it, that’s the moral of every story I tell. I need to work at that last bit though.
You check out Dave on daveweiner.com - join his guitar education community (I'm a member and thoroughly recommend it) guitopia.com or buy his music from here - you should get them all, but if you like that rock guitar thing, I still think OnRevolute is one of the finest instrumental guitar albums ever made!
Here is a video that I took that night. It's all about peace, love and good happiness stuff. It's quite distorted... apologies.
Dave, Paris 2013 playing Ignition, from the album OnRevolute.