Gear Reviewers. A little research will cut your BS output by up to 100%! Confirmed!
Regular readers of this blog… I’ve been a good boy in recent times with almost no ranting, with little or no intention of deliberately highlighting things that will upset people… I know, quite unlike me. Forgive me, loyal readers of thine blog, if it has become boring.
Having said that, you might want to get the popcorn out. I’m not going to descend into some epic rant here because I believe in providing the evidence for you to make your own mind up - but I am also going to be cross-referencing stuff… So, get comfy, as to be able to fully understand what I’m saying you’re in for the full monty with reading this blog, two other pieces and watching a review of a competitor’s pedal. You might need to listen to a podcast as well (although to make it easier, I’ve transcribed what Brian and Blake said at the bottom).
Now, I hear you ask… what is this all about? Well, you could say I watched a video recently that pissed me right off. You could say that, and you’d be quite right. The video in question was full of such outrageous comments and statements that I feel the person who said it should have known better. Much better. Brian commented about it on the podcast (he basically stated his disbelief at what was said) and was then contacted by the reviewer in question who completely failed to understand why we, as pedal builders, would be upset by it. With this in mind, I’ve taken it upon myself to lay the facts out clearly.
Before I go further, I need to highlight a couple of things. I need for you to understand what a gear influencer is. It’s highlighted fully here. It talks about how they get paid (if they do), who pays them and goes on to explain what the difference is between a demo artist and a reviewer. If you still have the will to live after that one, read this one – it’s all about production techniques and why pedals cost as much as they do when a top-level USA based company produces them.
The person that got this rant going is a gear reviewer. He did not receive any payment for the video, he bought the pedal himself, so it was an honest one from that perspective. He was under no obligation to paint the pedal in any light other than his own. However, regardless of that, I feel that when you are going to put yourself out there to do this, you need to be careful in what you are saying because the casual observer can take what is said and draw the wrong conclusions.
I need to make a statement now before I carry on… so here it is. I am completely and utterly bored of people talking the purest horseshit imaginable about production techniques and parts used, and then basing the value of the product on their misunderstanding of how all this actually works.
There. I said it. It’s out of the way… So, in order to make my point, I’m going to have to break some of this video right down, line by line, and expose just how dangerous saying this stuff is. I say these kinds of comments are dangerous because it gives an unfair perception to the customers about the value of pedals, and what goes into them to bring them to market. To put it simply, it’s dangerous because it’s total crap.
During this video, in particular from the 6-minute mark onwards, he’s carelessly throwing around the price of things. “$1.50 for the power jack”, “$1.50 for the input and output jacks….” He even goes as far as saying “Parts wise, there is nothing to validate the cost of this $230 pedal.”
The devil is in the details.
OK, let’s rip this little section apart a little. First of all, his estimation of the cost of parts is so far wrong you wouldn’t believe it. I’ve spoken to Josh Scott and Robert Keeley, looked at our own price/rate (who I’m pretty certain you can agree to represent a fair panel of this industry), and the average cost of an input/output jack is no-where near as expensive as that in the numbers we buy them in. One of those companies (based on the 2017 figures) had a failure rate of just over 0% (on 21K+ pedals produced during that period). Another had a failure rate of just over 0% (based on 29K+ pedals made) and the other had a failure rate of just over 0% (based on a total output of 35K+). Of all the information I could gather, the only issues happened were due to human error in the production process. So, tell me again how a more expensive jack from Switchcraft would increase the value of the pedal to the customer? You have to admit, a combined failure rate of literally just over 0% based on 85K+ units really is quite remarkable.
Regarding pricing of parts, take a look at these.
One of them is $0.10, and the other is $2.26 (prices right at the time of writing, they are subject to change). Just for complete transparency - here are the places I am getting these pictures and prices from.
Although the page clearly states that these images are for illustration purposes only, I can assure you if you put the two different parts in a pedal and pointed to them with a screwdriver on a YouTube video you wouldn’t be able to tell them apart. Also, I’m not saying that Josh uses either one of these parts in his pedals, I’m just showing what a pointless exercise this all was... One of these parts is 2260% more expensive than the other. So, what is the point of looking at them in a pedal and passing comment on their value to the product, or in fact, their literal fiscal value at all?
I could go on and rip the rest of it apart, but it would just descend into me ranting, and I’m really trying not to, so here are the direct quotes that really annoyed me.
8:11 “I think honestly though; this pedal should be 130 – 150 dollars tops.”
8:18 “Even though it sounds good, I betcha it would sound better with some better parts.”
8:27 “Looking at these parts these are about the same quality components you get in a BOSS pedal so, it’s not like you are going to go down a lot in quality when you go to BOSS, it looks like they were put together in the same way.”
Having read what I say in the original piece about production costs, R&D, guarantee, (and let’s also factor in that Andy Timmons is paid a commission on each unit sold), how the hell can someone ascertain the cost of a pedal by a cursory look at the circuit board in that way? How does this person then go on to KNOW what would make it sound better? And most importantly… how are they able to compare it to a pedal by another company – especially when the only thing that compares the two companies is that they both make guitar pedals… the processes and intentions are extremely different between the two.
I’m having a hard time in keeping this all on point, so I’m going to stop now… Just remember what I said in the other piece about costs associated with making a pedal in the USA and think about comparing a pedal like this one to a boss pedal and only using your eyes to make that comparison. Don’t think about the location of the manufacturer. Don’t think about a limited lifetime warranty (which is what JHS offers to a pedal bought in the USA). Don’t think about artist commission. Don’t think about anything at all. Just look at the pedal guts and openly make uneducated and outrageous bullshit assumptions about them, and then broadcast them to 128k subscribers.
I will, at this point, acknowledge that he does say "We know we are not paying for parts when we are buying pedals - that's a wrong road mentally and you'll upset yourself. it's kinda like when you go for breakfast and you think about how much eggs and bacon cost"... but if that's the case, why go on to say all the other crap?
I’d like to thank Robert and Josh for their openness in discussing the cost of parts and their failure rates so frankly with a competitor. Just goes to show what a wonderful relationship we have in our little corner of the industry, and also explains why we kinda stick up for each other.
Transcription of Blake and Brian's podcast conversation - original here (Episode 193, from 45:00).
Brian: “This particular You Tuber had a JHS pedals… he liked the sound of it, and he opened it up, and he started talking about how he didn’t feel it was valuable enough because it had surface mount parts and look at this, you know, the way this is done, I’m not a big fan of that, you know, I don’t like these kinds of…”
Blake: “For real?”
Brian: “And, I’m sitting here, like, getting…”
Blake: “Not the surface mount thing again?!”
Brian: “YES! And I’m sitting here… And this is the guy with 200k subscribers or something like that. And I know the guy… super nice guy… and I thought about it and should I and just be like “Dude, why didn’t you do three minutes of research – we have an entire blog about this discussion. Literally, you type in surface mount v. through hole and it like pops up. It takes like, no research. We did it for you.”
Brian: “And he used to have music stores! You know how this works! There are profit layers… From distributors to retailers etc etc. And that’s the only way you can sell it around the world. You are not going to make a pedal in your garage and sell it in 500 stores. It’s just not going to happen.”
Blake: “It’s a different thing and we’ve beat that horse to death”
Brian: “Yeah, and I don’t want to hit that again – I guess… It was just a disappointment. To see one of my favourite YouTube channels not do due diligence. And research it a bit more thoroughly.”
For the sake of balance, here was the response to Brian's original comments, in a blog piece. I note how the real issues were not addressed, hence this blog being written.