Which order do you put your delay and reverb pedals? For years and years I was a firm subscriber to the most common way of delay into reverb… once I had started to play in LogicX, you know - just messing around, I was surprised at how different, albeit quite subtly, the order of these two effects can make the final ‘product’. When I’m in full gig mode, and I’m guessing this is the same with you, it’s not really something I think about too much, but in recent times I’ve been running them parallel and really started to notice how cleaner and clearer everything is. Which is quite an achievement when you consider what a noisy bugger the drummer is.
I’m going to approach this quite scientifically, with the exact same guitar line running through the various options… the line is only 36 seconds long, it’s not a song – just some ‘stuff’ with some intentional stabby bits in so you can hear what is happening. I suspect you might get bored of the same line by the time you’ve got to the last example, but stick with it, as it’s the end one that really highlights how important this is.
First of all, here is my clean tone (is that copyright Andy Martin yet??). To make this simple for myself I used the Helix Native plug-in set on a fairly standard clean Deluxe style model running through a 2x12”. All you are hearing is my PRS Brent Mason, single coil mode, pickup position 4, straight in. There is a fraction of compression up front (and of course whatever YouTube applies at the end…), I’ve recorded it at 41k, .wav and crunched it out at 1080p in the hope that the sound is as clear as possible. I would definitely recommend listening to this under headphones or through a decent set of speakers, as your phone speakers will mush it up further.
The compression, amp, delay and reverb settings are unchanged in any of the examples – they are the same throughout.
Here is the delay line. As you can hear, it’s a modulated delay with a few repeats, nothing startling, but it’s intentionally quite overbearing.
Here is the reverb line. It’s quite a large ambient thing, definitely not something I would usually use, but I needed something large!
Here is the delay into the reverb. As you can hear, the reverb sounds bigger as it’s also reverberating the delay repeats as well, this is where things start to get kinda mushy if you really listen to it. – the reverb feels like it is starting to take over, and the end result is that the whole ambient reverb side is overpowering the main playing line.
Here is the reverb into the delay. To my ears, the delay has lost a little edge and is further back in the mix. It sounds more ambient and bigger as the reverb is also taking the delay lines and reverberating them. The modulation on the delay is falling over itself in places… it’s kinda cool, and a little trippy, but it’s even further lost in terms of the original piece of playing.
Here is final one. As you can see from the signal chain path on the video, the delay and reverb are running parallel to each other so they are not feeding into each other in any way. The feel of separation is clear and everything rings out the way it does in the separate videos. Now, this is easy on the Helix as you can drag a separate path for each, but these days there are a lot of products out there that allow you to separate them and, run in parallel, and then put them back together afterwards, for example the EHX Tri-Parallel mixer and the EQD Swiss Thing. Personally, I particularly like the WetterBox from the GigRig for this… it has the options and features to make sure your signal path is flawless.
If you would like to hear it all again, running one after the other, here is a longer video with them all back to back! I’ve put the Parallel one in the middle of this, because it I wanted you to listen again with (what I think is the) best way before it gets mushy.
Like I said, it’s subtle when using normal delay and reverb style (normal for me anyway), but I’ve tried to use delay and reverb sounds that will show the difference it would make in the real world, even if these aren’t the kind of delays and reverbs you would normally use, you can hear what a difference it makes how you stack them – remember though, there is no right or wrong way to do this - you need to try it, explore it, see what works for you and then go in that direction, it might be that you use multiples ways of doing it within your playing!
Let’s face it, we’ve all used them before and I imagine that like me you’ve got them confused or not really understand what makes each different. As I started playing properly in the 80’s each of these pedals carry HUGE memories for me and I’ll always have a love/hate relationship with each.
Before we go any further, let’s put on the (my level of) nerd goggles and dig into what separates them. They all come into the family of “modulation”, because… well, they all modulate the signal! Yeah, that doesn’t help much does it… Usually, this means that the signal is in some way split, the something happens to one of the signals and then it is laid back on top of the original one. This creates movement, modulation, and if you go too far, chronic seasickness.
As your signal goes into the pedal, it is instantly split into two. One of those has its phase shifted and then they are laid on top of each other before exiting the pedal. Because you have two opposite phases of the same note sitting within each other, a notch is created where they cancel each other out and then these notches are swept along a range of the frequency band. This where you get that wonderful sweeping ripple.
Name: Phaser Splitter… “Phaser”
Here is my favourite example of a phaser (totally obvious!)
A Flanger is not too dissimilar to a Phaser, but can be much wetter sounding. A flanger happens when the signal is split into 2, one is delayed and then put back on top of the other. The most audibably pleasing Flangers are running at somewhere under 15ms delay, but the rate control changes that. The effect of the flanger going swoooosh is where the delayed signal then has the delay time varied in a constant cycle, up and down.
Name: Legend has it that a producer was running two identical copies of audio and pressed against the flange of the reel to slow one down slightly to make it run ever so slightly out of time… “Flanger”. This is hotly disputed though as George Martin has said that the phrase comes from Lennon during the recording of the Revolver album, Lennon was enquiring about “artificial double tracking” and Martin answered with a nonsense “Now listen, it's very simple. We take the original image and we split it through a double vibrocated sploshing flange with double negative feedback”. Lennon thought he was joking and Martin responded with “Well, let’s flange it again and see”… Lennon went on to call it “Ken’s Flanger” after Abbey Road engineer Ken Townsend performed the process of copying the vocal line and slightly delaying it. The concept was later expanded into stereo and was first credited to Eddie Kramer during the recording of Axis Bold As Love by Hendrix in 1967.
My favourite flanger example
The one that was TOTALLY overused in the 80’s, hence my love/hate relationship with it. Like the flanger, the signal is split, slightly detuned and then delayed, and put back on top The main difference is that the delay used to create the chorus is somewhat longer, usually between 20-50ms . Chorus was first given to us, the guitar community, in the mid 70’s within the legendary Roland JC120 amp. The Chorus element of this amp was then released as a stand alone unit as the BOSS CE-1. To this day, this is, to many people the ultimate chorus pedal. Personally, I love it, but the best one I’ve ever heard was in a Roland RE-501. Although, it does have to be said, I’ve not physically heard one for well over 20 years, I just remember it being the fattest and most lush chorus I’ve ever heard!
Name: Imagine two large vocal choirs singing as close they can get, you could call it a chorus of vocals… put them wide apart, stand in the middle and because it’s almost impossible to singer perfectly on key and at the same time, when they are separated it provides the chorus effect.
One of the best uses of chorus I hear is when the rate is set really low and it’s in stereo. You don’t get the movement but you get the width. Brian May live was the best I’d heard this used, it was so massive I can’t describe it.
Here is my favourite example of regular Chorus
A dimension chorus differs in that it creates two clones of the original signal, both are delayed and then one is flipped 180-degress and then laid back on top. This gives a much bigger effect.. the most interesting thing for me is that the Dimension C pedal gives you four options, which just changed the regular controls… was this the first boss with presets?
My favourite example of Dimension Chorus (once again, totally obvious!)
It’s well worth noting the difference between vibrato and tremolo. Because, well, I don’t know why, in the early days Fender appeared to get these two names the wrong way round, a lot of effect pedals are still incorrectly named. Vibrato changes the pitch of the signal, tremolo dips the volume up and down! One modulates the pitch, one modulates the volume… So, your trem bar, it’s actually a vibrato bar. Or to give it the correct name, the whammy bar!
It’s been literally AGES since we’ve done a giveaway, so we thought it was about time we caught up with ourselves and give you the opportunity to win a pedal, for doing very little at all.
It’s all contained within the video that Brian posted yesterday… In the video, he’s dissecting the classic track from Alice In Chains – Them Bones. As you may remember from my blog post a couple of weeks ago about breaking down Bohemian Rhapsody, listening to the raw tracks is most definitely our thing at the moment, I mean… I’ve even been listening to songs by Rick Astley in stem form – it’s like an addiction that is almost impossible to break once you get into it!
This track is enormous… well, the guitars are anyway... Brian takes them apart track by track to give you an idea of how HUUUGE the tones are.
We got a great insight from Wampler Artist Andy Wood about the recording process, how he hears it… “Judging by the tones there definitely seems to be multiple mics on each track, that’s where the real magic is happening. It sounds like maybe even a pair of stereo room mics are involved that creating that 3D effect. once you go left and right with that it ends up HUGE. None of what I.m saying is based on anything other than what I’m hearing and my own experience in the studio.”
What I love about this song is that the guitar groove that dominates the song gives a times signature of 7/8 with the chorus reverting to a straight 4/4 groove (this, of course, is open to interpretation but that's how I hear it)… certainly makes it stick out from the rest of the field!
Guitarist Jerry Cantrell said in an interview with Guitar World in 1998 when asked about the time signature – “I really don't know where that comes from; it just comes naturally to me. I could sit down and figure it out, but what's the use? Off-time stuff is just more exciting — it takes people by surprise when you shift gears like that before they even know what the hell hit 'em. It's also effective when you slow something down and then slam 'em into the dash. A lot of Alice stuff is written that way — 'Them Bones' is a great off-time song.
Drummer Sean Kinney said about it in an interview with Rhythm Magazine in 2016 -
"I remember that one p**sing me off because it was a pretty straightforward sort of metal-edged tune. I remember working on it but not wanting it to be straightforward. I had to figure out what kind of groove to put on it. The grooves were disjointed, timing-wise. I remember getting pretty frustrated, knocking over the drums and wondering what I could do there. It took a little time to figure it out and make it more unique than it could have been. I had to wrap my head around it and once it clicks you think, 'Ah, I'm gonna try it this way.'"
Anyway, enough of me geeking out about cool time signatures (I really hope he doesn’t dissect anything by Dream Theatre or Rush anytime soon), here is the video that gives details about the giveaway…
For reference, here is the original track from the official Alice In Chains YouTube channel.
Good luck people!
Quite often you will see a conversation on the internet - usually started by a meme - that ends up with a few people arguing that playing isn't all about the gear, it's about the player. But what happens when the gear transforms the player? Here is a short piece sent to us regarding this by a moderator of our tone group on Facebook, Andrew Gordon.
"Can a new guitar pedal really make you a better player?
If you had asked me this question two months ago I would have "No! Don’t be ridiculous!" But since finding a couple of key pedals that really work for me I appear to have levelled up in my playing. Now, is it the pedal that is making me play better or is it that I am playing more and understanding more and really starting to find myself as a player?
I think the answer is, in fact, both, but it may not have happened without that pedal.
Let me put some context to this, I play the guitar as a hobby and buying and selling gear has also been my hobby for several years. Of late I’ve finally got an interest in theory and becoming a better player than I currently am. I’ve been watching more theory videos on youtube than gear videos and really trying to implement what I am learning. I have hit a point where I feel I have a much better understanding of some of the theory and where and how I can actually use it. It appears that you really do get out what you put in and you would think at my age that this would be a no-brainer, but if I am being honest I let the gear chase get in the way of actually playing and getting better. I’ve not only seen this in myself but I have seen it some of my other “tone chaser” friends and even some in real life too! It’s easy to lose sight of what’s really important, playing.
It’s been quite a few years since I have been in a band and I am starting to feel now that it is really time to get something together not only to have fun and jam, but to keep getting better as a player and to also make my gear relevant apart from my love of it.
But how did a pedal bring on this realistic revelation?
It started with one video on youtube about one pedal and I watched it over and over and over again to point where I pinpointed the exact sound that I had been hearing in my head for the last five years or so, but I had finally heard it in gear. I have chased many different tones over the years but this one had always been what I thought was my “core” tone. A while back I found out that I am a better player on Telecaster, I don’t know exactly why or how this happened as I always thought I was a strat player and that was it. But again I was wrong. For some reason, I am more melodic, more honest and expressive player with better tone on a Tele. I ordered the pedal at my local store and waited for its release. Once I got it and plugged it in and dialled it in over a couple of days something had changed. I was playing better! I was sounding better too!
Now we all love chasing tone, I know I do but sometimes the chase is not as good as the results you can achieve. The truth is you need to chase gear to find out what makes you, you, and how you can get to the point where you are sounding and feeling your best. It can take some time to find the right gear, but you also need to put the time in getting to know how the gear works for you properly rather than just playing it for a weekend and then flipping it straight away. It’s kind of like finding your life partner, it takes time and effort and you do get what you put in. Happy chasing and finding the tone zone."
I've read this a few times and finding myself agreeing with it more the more I re-read it. The reason I relate to it personally so much is because the latest interpretation of my tone, from my gig board, has complete revitalised my playing. I use three gain stages on my board, the Tumnus and the Paisley Deluxe. I was previously using the Dual Fusion instead of the PaisleyDog, but needed some more 'grunt' so swapped it out when the PaisleyDog was released. What I found is that because the UnderDog side is more gainy, more aggressive, I was starting to dig into my guitar more and finding more inspiration when improvising with the band. Not only did this make me sound more convincing in being me, I was also setting up my rig at home to just play it more. When I do this, I found that because I relating to my tone that much more I was wanting to learn more about what I was playing... Now, I'm no slouch when it comes to music theory, but then again, Tom Quayle is one of my favourite friends so I am painfully aware that I actually know very little. The more I played, the more I was analyzing what I was playing and then looking up teaching sites to work out what I was doing... this then pushed me into new areas which pushed me into more and the cycle of learning is now at it's most prominent it's ever been. The more I enjoy my tone, the more I play. The more I play, the more I wonder how I can make myself sound more interesting. The more I make myself sound more interesting, the more I want to make myself sound even more interesting. So, as far as Andrew and I are concerned, that by way of inspiration to play, gear can and does make you a better player.
What is it about classic or vintage gear that just oozes mojo? In general, many of the circuits aren’t made of magic unicorn dust or rainbow farts and hen’s teeth; just electronics soldered together that culminate in a particular circuit. These parts aren’t necessarily designed to be used with music-related devices, but over the years that’s what’s been adopted by the industry and progressed even further into modern technology. So, what is “mojo,” and why does it play such a huge part in our gear selections? It dawned on me the other day as I was taking stock of my gear, looking at what I would be willing to move (for space and to have a bit of extra spending cash), and things that I immediately will not sell in any way, shape, or form. I think it comes down to mojo, which is a combination of several factors. It made me start looking at WHY I’m keeping the gear I’m keeping, and so easily “thinning the herd” so to speak on some other things.
Several of my friends and I were discussing vintage gear in a group chat, and lust for various pieces of classic gear that are essentially unreachable in our lifetime (financially). The more I thought about the cost. However, I started questioning why I would want something so freaking expensive? One part is nostalgia and kind of a hive-mind of what we grew up around. Many of the older guys we idolized in high school always lusted after vintage instruments, and I think it keeps being handed down through the generations. Again, it goes back to reflecting gear communities and the thought processes behind them (even pre-internet days). 1958 and ’59 Les Paul’s are considered the holy grails of the Gibson world and the idea of playing or owning one seems incredible. Same with an original ’57 Strat, or a ’68 Fender Paisley, or whatever you’d like to use as the defining unobtanium, magic instrument of love and lust as your example. Many were lucky enough to be around to experience those instruments when they were new, but as time goes on fewer players are around that have owned yet alone played a true vintage instrument. But that’s the thing; many people still lust for them despite having never laid their hands on one. Why is that? Well, mojo of course!
The IDEA of holding an instrument that old would feel like holding an ancient relic from civilizations long gone. I’ll admit that I don’t know a load of vintage instruments, but I’ve heard a lot about them lately. Paul Reed Smith did a live video in the U.K. when people asked why a vintage Strat was so great, and his answer was “Because those guys knew what they were doing.” It’s apparent because the designs haven’t changed much at all in over half of a century. At the same time, I’ve also seen many people saying that many of those old instruments are inconsistent and that some are magic, but some don’t click for lack of a better way to describe it. Despite the proposed inconsistency, some are willing to pay tens of thousands of dollars to own a piece of history. I suppose it’s about collecting anything, preserving history for future generations and all that. It’s also a very cool talking point to be able to show off that cool, now-rare gear. The same goes for pedals. The Klon Centaur is probably the most famous of all of them, and despite being a relatively simple boost and overdrive, it’s an item of lust for MANY people (and a point of contention for many more).
These pieces of gear fetch massive costs in the used market, and subsequently, many companies have tried to take the tried and true formula that players lust over and create a modern, relatively affordable (comparatively) version for the current generation that captures that nostalgia and inherent mojo. Some get excessively close in recreating the feel and response and tone of the originals, some take them to new extremes and approach the old as a springboard for creating something grounded in nostalgia, but with modern amenities. It’s the reason why we (Wampler) have two variants of klones, as well as dozens and dozens of other companies as well. It’s the same reason so many places make strat and tele-style guitars. Are the tones quantifiably different? In some cases, yes, in some cases no. There are many people on the internet that would argue that other companies than Fender make a better strat, while many believe there’s nothing like the classic. Are vintage tubescreamers from the early 1980’s completely better than the ones available today? Likely not. There may be a 5% difference or so based on part tolerances and a wider variance in manufacturing, but they’re subjective… and that percentage factors in when you’re looking at substantial differences between the costs. At that point, it’s just a personal decision as to how much that sound and difference means in monetary value. Is it worth *paying* for “mojo”? That’s up to the person making the payments!
I’ve got a few pieces of gear that are purely sentimental and will be intended to be heirlooms for my kids because they are either unique and quirky, have some form of emotional connection (such as my first MIM Strat) or completely special (gifts, etc.). In the end, it comes down to the tone and how it feels to play it for each person. For me, mojo is that smile I get when I plug into a piece of gear, and it sounds great, responds great with the rest of my rig and does EXACTLY what I’m hoping it will do. It’s the feeling of nostalgia, how playing through a piece of gear makes me feel connected to an era, or a guitar hero that I’m a massive fan of. It’s not quantifiable magic, but it hits the spot for me, where it may not do anything for anyone else. That mojo is self-driven, and I’ve bonded with pedals and guitars that were considered “budget-level,” along with not falling in love with pedals and guitars that are obscenely expensive and theoretically there was no reason NOT to love it. In the end, I can’t say that for me, mojo can necessarily be bought. It’s just the right time, the right feel, the right tone, the right look that grabs my attention when I plug in.
When you are lurking on as many gear forums that I am (it’s no wonder my sanity is often questioned) you start to notice patterns forming, you see the same questions come up, and quite often you get to see some great answers and also some terrible ones. I was explaining to Mrs Wilding a couple of weeks ago that at times it feels like I’m in a room with about 100,000 other people and I can hear all the conversations in the room at the same time… Sometimes, the conversations just pass you by but others stick out, especially when you hear the same conversation happening over and over again.
One of those topics that comes up time and time again is “boosts” – the different kinds and where to place them, even which one… so I’m going to write an answer at my level, which is idiot level, to try to explain it all. This may contain information you already know, but hopefully, it will contain some information that you haven’t consolidated yourself yet so there may be something useful in here for you!
When you boil it all down, there are (in my opinion), 3 kinds of boosts that guitarists favour. A clean boost, a treble boost and what’s often classed as a dirty boost, this could be called a coloured boost, or a tone shaping boost or a multitude of other names. The main consideration when deciding which is for you is what you fundamentally want it to do, and where you plan to put it in your chain. My own live rig runs two boosts, one pretty well up the front and one right at the back. Unsurprisingly, they are both Wampler – the Tumnus Mini sits at the front (after the compression and pre-gain modulations) before the main gain stages and the dB+ is right at the back (well, it sits before the reverb pedal but that is an always-on pedal so it doesn’t count!) and acts as a literal volume boost.
The thing that kinda makes me smile is when someone asks online “Recommend me a clean booster” and the thread instantly fills up with shouts of “EP Booster”, “Tumnus”, “TS” and the like and more often than not no one will stop to ascertain what they need, it may be that they need a dirtier boost or not. I would say that 99% of the time the dirtier version will be better, but you know….
The clean boost does just that. It boosts the output of the signal coming in before it goes out. A lot of them are sold on the basis of a HUGE amount of boost, and for me, that kind of goes against the intention of them. Putting a clean boost in front of your gain stages will just increase the signal going in causing them to clip quicker, so you kind of get more of the same – where’s the fun in that? So, in my opinion, clean boosts are much better situated at the very back of your chain to ensure that when you go in for a solo, everyone can hear you over the rest of the band. Of course, this is not a hard and fast rule, a lot of people love their clean boost in front (especially if you are driving amp gain) because, well… they love their tone. So, happy days. But, once you start enjoying the beauties of a dirty boost it’s hard to ever go back to clean for pre-gain. In a nutshell, the classic clean boost will not add any clipping and it will NOT change the EQ of the signal, as EQ and clipping are so closely connected when you think about pedal dirt, it’s hard to separate them fully.
Kind of self-explanatory… takes the higher ranges of the tone and boosts it, this will in turn cause whatever sits behind it to clip into overdrive much quicker based on the frequencies that are hitting it.
Now, this is where the real fun starts, well it does for me anyway. Thinking about it, I actually use 2 dirty boosts in my rig as I run the c2 side of the Paisley Drive Deluxe into c1 and only tend to use it for high gain stuff… So, why do I do this? Well, it’s all about the options it gives me with tone shaping, and how it makes my guitar feel under my hands. The amps I play with are set at totally clean at all times, so when it’s just the Tumnus that is on it kind of gives it a little nudge, adds very little gain (clipping) and the volume is set to unity. So, it’s not really pushing the amp in any direction, it just throws a gentle EQ curve across everything while giving it a little bite. It’s barely noticeable on the clean sound, but when it’s put on when the PaisleyDog is engaged, it fills it out SO much I can’t really describe it. Everything is warmer, fatter and it really pushes it forward. Not in a way that it makes my guitar sound louder, just fuller. When I then kick in Paisley Drive side (which is effectively set at full TS mode) the combined boosting of the TS frequencies and the K style frequencies produce a wall of sound that is huge. As I use a programmable looper in my rig, I have the following combinations available to me…
1) Clean, 2) Tumnus, 3) Paisley Dog, 4) Tumnus -> Paisley Dog, 5) Paisley Drive -> Paisley Dog 6) Tumnus -> Paisley Drive -> Paisley Dog.
Main Dirve section on the right (c1) with the TS boost on the left (c2)
My hidden boosts. dB+ for final solo boost and Tumnus Mini for pre, pre boost.
Now, the Paisley Drive is set somewhat different than the Tumnus, it’s set just above unity volume with a little more gain applied so when it hits the Paisley Dog side, there is an increase of overall gain as well.
With this in mind, how does all this work technically? The best way to think about dirty boosts is that it’s not about adding clipping to the chain, well, it is, but it’s more about the EQ shapes that they provide into your core signal. EQ is everything! As the Tumnus is a K style and the Paisley Drive is TS style (in one of the modes, and that’s the mode I use it in), I’m adding a largish amount of EQ to my tone when they are kicked in. The TS brings in a hump that centred at around 723hz and the Tumnus centred around 1k (these can and will change when you use the tone controls so that’s not gospel), the change in the character and depth of the main overdriven tone is quite remarkable. It does bring in a little clipping (gain), but you know, what it mostly brings is a jump in response from the EQ stacks, so I can easily control the feedback point and sustains for ever. When people look at the settings on my pedals they are quite surprised how low the gain is set on each, because when they are stacked, the inherent EQ shapes are bringing the gain that’s already there front and centre, with a much more 3D depth... that’s not how it works, but that’s how it feels.
If you are thinking about a booster pedal, think about what you really need it to do and where you should place it in your chain. Are you after a literal boost for your solos or are you looking for something that changes your tone into something else. The vast majority of people want the latter I think, so the choice then is which voicing you want to bring in – most people instantly think about a TS or a K, but then again there treble boosters (that explode those higher frequencies that bring the character of the subsequent drives/gain stages to a whole new place), or pedals like EP booster that bring another element of width and fullness of its own character, I’ve seen a lot of boards that have an EP at the start and at the back, purely because the warmth it brings also sounds great as an end of chain boost as well.
As I’ve now been using the double boost pre-gain for quite some time now, I’m pretty certain I won’t change as it works so well, but, the older I get the more I start to think of downsizing, so who knows? Maybe we need to do a triple pedal that utilizes both kinds in a single box with one killer core gain stage at the end (I wish I was famous, I would totally have that as my signature pedal). With all this in mind… what is a clean boost in your mind – it is about clipping? Is it about volume? Should EQ play a part in this?
I had a lengthy post regarding all of the things I’ve learned since starting with Wampler over a year ago, but after reaching over 2,000 words, I decided to just condense it into a list of myths about the pedal industry I feel every person should know now that I’ve seen the other side:
- The builders aren’t any different than any other person. They all put their pants on one leg at a time in the morning. In general, all of the builders I’ve had to honor to meet have been nothing short of amazing, speaking as if they’ve known me forever. The key thing to remember? Most of them usually don’t WANT to be thought of any different. They’re tone chasers just like us. They’ve all just found their niche in the trade, just like skilled workers in other areas. When I met Brian and Jason and Max, I was sweating and nervous as could be. I tried to keep a straight face despite screaming on the insane, but they treated me as equals and like it was another day at work. It was all just a blur at the time, but looking back it drastically changed my perception. They don’t want to be famous, they just happen to be in front of a camera or on social media more than other people!I was nervous the first time I walked up to Robert Keeley, but he came up and gave me a hug and we talked like old friends. The pedal industry is by far one of the friendliest groups I’ve ever seen.
- Despite pedal costs, there isn’t a load of money in the pedal business. The big thing is that from the process of concept to having the pedal on your board costs a lot of money to create. Research and development, prototyping, PCB changes, mass quantities of parts (we’re talking thousands of a single part per order), building in the United States, paint (thousands of gallons of one particular color, per pedal), printing the graphics, boxes and instructions, and free shipping. All of it cuts off of the bottom-end of the money made. Dealers like to make a little on them as well, so you have to account for that cost too. You’d probably be surprised how little we actually get to take in! That being said, it’s more about the experience and the process than the money. Like Brian told me when I started “If you’re in it to make money, you’re better off outside of the music industry.” It’s a rewarding job though, helping people find the tone that they’ve been hearing in their head.
- Working NAMM is VERY different than attending NAMM. It’s mind-boggling. I’ve only been to one NAMM (Winter in Anaheim) and it’s a full sensory overload experience. There’s a noise ordinance at NAMM so vendors and patrons won’t go over a certain dB, and that threshold is usually exceeded as soon as people cut the amps on. If you get too loud, the NAMM police come around and give you warnings. If you get too many warnings for violating the noise level….not good (fines, etc). People are everywhere, where you have to scream over the noise of neighboring booths to talk to tone chasers that walk up to your booth. Working the booth can be very repetitive. You get the same questions over and over again, but luckily if you enjoy it you won’t mind answering them. There’s really no time to sit down, eat, or even go to the bathroom sometimes. At the end of the day when NAMM closes, your ears are clogged like you’ve entered an isolation chamber, and your voice is typically hoarse from talking so loudly all day. Rinse and repeat for the next few days. Some big name guitarists stop by, many of which are just insanely nice people who just excel at their chosen instrument. The same premise applies as the builders; MOST just want to be treated like normal people. It’s a balancing act to meeting your business contacts and creating relationships with new customers, so it’s always hectic. After NAMM is done you break down (several hour job) and head home. There’s one interesting fact I didn’t know existed. Inevitably if you work NAMM, you’ll end up with NAMMthrax. You’re literally shaking hands and talking face-to-face with hundreds of people every day, and everyone ends up catching some kind of head cold or otherkind of sickness that lasts for a few weeks after you get home. In my case, I ended up with a sinus and ear infection, where some people ended up with the full blown flu. It’s just the nature of meeting with so many people in a public space.
- You’d be amazed how hard it is to find an original name and color for a pedal. This process is often overlooked because the end result is what everyone sees. The process involves checking trademarks, and ensuring that no one has a pedal or music instrument out that already has that name or something extremely close to it. Each name has to be applicable to what the pedal is, and has to be able to have imagery to use along with it. There are loads of names that sound great, but there’s nothing graphically that’s feasible to put onto the small space the graphic takes up on the pedal. The goal is to make all of the pedals flow together visually and stylistically with names, so you have to be wary of that too. To give you an example, the cataPulp was originally going to be called the Pulp Friction…but after some searching it was a 90’s porno. Strike that one off!
- Social media content isn’t as easy to find as you might think. Being an international company sounds like it would be a breeze to find content to post every day, right? Not so much. With that many viewers, you have to take into account the varying ages, gender, ethnic backgrounds, religious beliefs, political views, and any other thing that might trigger someone to be angry. With so many varying opinions in the world, your list of content gets whittled down before you know it. Content has to be relatable, provide something to the viewer, not tick anyone off, and still be relevant to the brand. So when you see those pictures and posts, give them an extra like :-)
- Guitar pedal companies don’t have days off generally. It’s a 24/7 business. We have customers around the globe, so there are constantly messages submitted to the main page at all hours of the day and night. When most people are on their holiday break, we’re working because the load increases due to people being off and having time to send messages. That’s not to say that we don’t relax some, but most days still maintain a consistent level of work at minimum. Closer to the end of the year and the holidays, it gets a bit crazier. I stepped away from my family getting ready to open presents on Christmas so I could take care of a couple of things. But if you love it, you do what you have to do!
- There’s nowhere near as much guitar playing happening as you’d think there would be. As much as I’d love to say it’s trying prototypes all day and getting to jam on free pedals, it’s not the case. It’s spreadsheets, statistics, insight tracking, blog writing, message responding, email typing, and general businessy stuff. I think we’d all go out on a limb here at Wampler and say that we play guitar LESS because of working, but it’s a tradeoff. We’re not playing, but we’re facilitating other players to play more.
- Just because there aren’t a load of steady new releases, it doesn’t mean they’re sitting idly. New releases take a lot of prep work (see 2nd bullet point). There are many pedals that will reach prototype phase and never see the light of day. There are also some pedals that have just been released that have been ready for years and it just didn’t feel like the right time to release until then. Pedal builders are always looking ahead, whether it’s their planned releases for months down the road, or researching new technology for something they have planned for a few years ahead. It’s all a chess game that requires patience and planning on the whole teams’ part to bring something to the public in a cohesive manner.
- Competitors actually like each other in most cases. Just because various companies are trying to reach the same demographic of players with their pedals, it doesn’t mean that they’re cutthroat and despise each other. Many times builders help each other directly, whether its needing help with a particular issue in a design, or just general chit-chat. The pedal building community is unlike any other I’ve seen. It’s a network of family in a sense, where in most cases they all look out for each other and are friends, and share stories of success and heartbreak. They also discuss customers, ones that are known to have fraudulent activities or sketchy dealings. You’d be surprised what builders have helped out on various releases over the years for other companies as well ;-)
As I wrote this list, I hope it didn’t seem negative, because it isn’t intended that way. I’ve been a tone chaser my entire life and my dream has always been to work in the pedal industry (specifically for Brian). These are myths that I had built up in my own head over the years that I had my eyes opened to and learned along the way. It’s an amazing business that requires quite a bit of work, but it’s unbelievably rewarding. Release day for new pedals is like a breath of fresh air, and is exhilarating to see the work that’s been done reach the people it was created for.